David Moulton
Unpacking Congressional Testimony on Ransomware ...

This post features takeaways from an episode of Threat Vector with Sam Rubin, VP and global head of operations at unit 42, discussing his testimony to Congress on the evolving sophistication and speed of ransomware attacks, the changing tactics of threat actors, and the impact on sectors like education, healthcare, and government. The conversation also emphasizes the importance of public-private partnerships in combating cyber threats, the impact on strengthening collaborations, and the significance of preparing the cyber workforce for the future.

Unpacking Congressional Testimony on Ransomware Attacks and Cyber Defense
David Moulton
I tried an IDEO class and I liked it.

This past week I finished up an class from IDEO and Acumen called Design Kit: The Course for Human-Centered Design. I took the class with, what were at the time, three strangers. The class was to take about six weeks and would allow us to go through the IDEO design process end-to-end, and if we finished on-time we would receive a certificate.

I tried an IDEO class and I liked it.
David Moulton
Cross-over app experiences will drive customer ...

One of my predictions for mobile in the next six to eighteen months is heavy cross-over in brand and mobile experiences where integration in mobile apps drives customer engagement.

Cross-over app experiences will drive customer engagement
David Moulton
iBooks as a sales tool

Since April (2014), I have been creating interactive Customer Stories or Customer Journeys for Salesforce Marketing Cloud (formerly ExactTarget). These Customer Stories have pushed me, and now my team, to dive deep into using iBooks Author, along with Keynote, Photoshop and Illustrator, Google spreadsheets and lots and lots of sketching and experimenting

iBooks as a sales tool
iBooks Author
David Moulton
iBooks Author – An amazing storytelling ...
iBooks Author – An amazing storytelling platform.

Success

Here's how I am writing my goals for work and life in 2021.

I am finally facing “Goal Writing”.

I have never loved writing and sharing my goals. At Salesforce I struggled to connect with their V2MOM - in hindsight the V2MOM is fantastic. And at IBM my blood pressure has risen every time I’ve opened our Checkpoint tool (until today! It’s finally working right).

About a month ago I watched a video that really helped me understand both how and why to write down goals in a way that spoke to me. I want to share that inspiration and my template. I am finally eager to write goals down and share them with others.

I will try to revisit this post throughout the year to share what I add or take away from this process.

My Goal Template

Goal title
State this as a dream or emotional statement.

Date Due: Be S.M.A.R.T. and time-bound the goal 😉

Public: Yes/No (You can share goals in the new IBM tool, and I believe most goals are better shared).

My version of the Anti-Wasteman Model

Why:

Why spend time to accomplish this? What will help you know you achieved the goal Include Targets/Measures

How Surprised will I be if I do not achieve this goal? 

(No surprise if I fail, 10, sure it will happen)

Top 3 Reasons for failure:

This aligned with the “O'“ in V2MOM… Obstacles have to be acknowledged. Sometimes progress on overcoming an obstacle is more valuable than the goal, esp. when your work unblocks your peers.

Who can help?

One of the smarter questions, never battle alone, have people to help you stay accountable to your goals

How can I stack the deck in my favor?

Action (right now)

My Metadata

In our system at IBM, I want to align with our leadership's goals. I am mapping my goals to our CMO’s goals and noting that with a simple line at the beginning of the description.

Further, I am aligning to the 5 dimensions that we’ve used to guide our goals since I joined IBM. I am using the hashtag for now as there is not a place to input the dimensions.

#ClientSuccess

#BusinessResults

#Innovation

#ResponsibilityToOthers

#Skills

This is the first year I have approached goal writing with a plan that I am excited about and believe can work. If you have ideas, tips, or inspiration you want to share, I would love to hear from you.