I am a problem solver, and leader with a design background. I've worked with clients in dozens of industries on award-winning solutions for both start-ups and Fortune 100 clients. Currently solving problems at IBM in Austin, TX.

 

 
 

Interactive Storytelling helps close over $12 million in first year

 

Designed and deployed interactive iBooks for global sales engineering team, these bespoke stories were used with strategic accounts to bring our buyers into the story and frame the solution from a customer point of view.

Role: Manager, Global Solutions Engineering, Salesforce Marketing Cloud
Project Type: In-house 

 

The iBooks project won the 2014 Orange Award for Innovation at Salesforce Marketing Cloud.


A Scalable, Repeatable Story System

After proving that interactive iBooks were a key differentiator for our solution engineering team, I directed the design and production process to scale the idea. Our design solution allowed faster, consistent building of interactive stories and presentations.

Role: Manager, Global Solutions Engineering, Salesforce Marketing Cloud
Project Type: In-house


 
 

Design Drives Customer Satisfaction

 

Using behavioral nudges and real-time insights, this custom Android experience helps DIRECTV technicians improve their performance and drive customer satisfaction.

Role: Experience Director, Cynergy
Project Type: Consulting, Mobile, Android

 

 
 

Custom Automotive App For Technicians 

 

Designed process flows, user experience and user-interface for this custom Android experience, ENCORE is the first integrated diagnostics tablet for automotive technicians.

Role: Experience Lead, Cynergy
Project Type: Consulting, Mobile, Android

Highlight: Eight Utility and Design patents for work with BOSCH.

 

 
David continuously demonstrates that he is a top tier designer and strategist with great motivation and quantifiable results. I had the pleasure of working with David an multiple projects and he continuously not only exceeded the client’s expectations, but my own as well. Though our career paths took us in different directions, I truly hope to have an opportunity to work with David again
— Anton Abramov Experience Director
 
 
 

Vehicle Diagnostics In Your Pocket

 

Designed process flows, user experience and user-interface for this custom iOS and Android experience, U-SCAN allows anyone access to vehicle diagnostics through their smartphone.

Role: User Experience Lead, Cynergy
Project Type: Consulting, Mobile, iOS, Android

Bryan Fuller & Actron Product Manager Jennifer Grabowski show how U-scan works.

 

 
 

Getting the delivery just right

 

Contextually aware mobile experience helps drivers maintain a “just right” pace. Estimated ROI is a $237 million annually.

 

Role: User Experience Lead, Cynergy
Project Type: Pre-Sales, Strategy, Mobile, Android, Windows, Motivational Design

Download interactive iBook


 
 

Simplifying Payroll for Paycor

 

 

Paycor Perform is a break-through, cloud-based employee administration and payroll application used by thousands of businesses every day.

Role: User Experience Lead, Cynergy
Project Type: Saas, Enterprise Design

Winner of the People’s Choice Stevie Award for Favorite Human Capital Management Solution.