David Moulton
Unpacking Congressional Testimony on Ransomware ...

This post features takeaways from an episode of Threat Vector with Sam Rubin, VP and global head of operations at unit 42, discussing his testimony to Congress on the evolving sophistication and speed of ransomware attacks, the changing tactics of threat actors, and the impact on sectors like education, healthcare, and government. The conversation also emphasizes the importance of public-private partnerships in combating cyber threats, the impact on strengthening collaborations, and the significance of preparing the cyber workforce for the future.

Unpacking Congressional Testimony on Ransomware Attacks and Cyber Defense
David Moulton
I tried an IDEO class and I liked it.

This past week I finished up an class from IDEO and Acumen called Design Kit: The Course for Human-Centered Design. I took the class with, what were at the time, three strangers. The class was to take about six weeks and would allow us to go through the IDEO design process end-to-end, and if we finished on-time we would receive a certificate.

I tried an IDEO class and I liked it.
David Moulton
Cross-over app experiences will drive customer ...

One of my predictions for mobile in the next six to eighteen months is heavy cross-over in brand and mobile experiences where integration in mobile apps drives customer engagement.

Cross-over app experiences will drive customer engagement
David Moulton
iBooks as a sales tool

Since April (2014), I have been creating interactive Customer Stories or Customer Journeys for Salesforce Marketing Cloud (formerly ExactTarget). These Customer Stories have pushed me, and now my team, to dive deep into using iBooks Author, along with Keynote, Photoshop and Illustrator, Google spreadsheets and lots and lots of sketching and experimenting

iBooks as a sales tool
iBooks Author
David Moulton
iBooks Author – An amazing storytelling ...
iBooks Author – An amazing storytelling platform.

AI

AI and the Art of Content Marketing

AI and the Art of Content Marketing

The integration of Artificial Intelligence (AI) in content marketing is revolutionizing the field by enhancing efficiency in content creation and distribution, enabling hyper-personalization, and introducing new ethical considerations. This blog explores how AI tools are reshaping content strategies by providing insights for targeted content, automating content production, and allowing for unprecedented levels of personalization, while also emphasizing the importance of navigating ethical challenges such as transparency and data privacy. Amidst these advancements, the role of content marketers is evolving; they must now master AI technologies without losing sight of the creativity, empathy, and storytelling that remain central to engaging audiences. As we look to the future, AI promises to further transform content marketing with advancements in voice and visual search optimization, interactive content, predictive analytics, and adaptation to emerging platforms, underscoring the critical synergy between human creativity and AI's analytical capabilities in crafting compelling content narratives.