If I was advertising on Pandora I would be very concerned that the design of their controls, the placement of those controls and the presentation of ads on their platform were designed to cost me (as an advertiser MUCH more than they should. Pandora is using anti-patterns to drive unintended interactions. Eventually this will backfire, but in the meantime we as customers, are forced to deal with very poor user experience.
This post features takeaways from an episode of Threat Vector with Sam Rubin, VP and global head of operations at unit 42, discussing his testimony to Congress on the evolving sophistication and speed of ransomware attacks, the changing tactics of threat actors, and the impact on sectors like education, healthcare, and government. The conversation also emphasizes the importance of public-private partnerships in combating cyber threats, the impact on strengthening collaborations, and the significance of preparing the cyber workforce for the future.
This past week I finished up an class from IDEO and Acumen called Design Kit: The Course for Human-Centered Design. I took the class with, what were at the time, three strangers. The class was to take about six weeks and would allow us to go through the IDEO design process end-to-end, and if we finished on-time we would receive a certificate.
One of my predictions for mobile in the next six to eighteen months is heavy cross-over in brand and mobile experiences where integration in mobile apps drives customer engagement.
Since April (2014), I have been creating interactive Customer Stories or Customer Journeys for Salesforce Marketing Cloud (formerly ExactTarget). These Customer Stories have pushed me, and now my team, to dive deep into using iBooks Author, along with Keynote, Photoshop and Illustrator, Google spreadsheets and lots and lots of sketching and experimenting
