Attention Is the Real ROI

When we launched Threat Vector in July 2023, the goal wasn’t just to publish a podcast, it was to earn attention from the people who live and breathe cybersecurity. Less than a year later, we’ve gone from 7-minute segments to 70+ full-length episodes. But for me, success isn’t about how many episodes we ship. It’s about how much of our audience’s time—and trust—we’ve earned. In a world obsessed with clicks and impressions, we’re measuring something more meaningful: attention.