Connecting Brands and Buyers with Scalable, Revenue-Driven Marketing Leadership

CORE COMPETENCIES

  • Global Growth & Experience Marketing Leadership
    Driving integrated field, partner, events, and industry GTM strategies that accelerate pipeline, expansion, and retention across Americas, Europe and Middle East, and Japan and Pacific Region.

  • Revenue-Driven Storytelling
    Translating complex technology into compelling, customer-centric narratives that measurably influence bookings, deal velocity, and account expansion.

  • Strategic Brand & Content Leadership
    Crafting bold, high-impact narratives that elevate brand visibility, deepen audience engagement, and position global tech brands as market leaders.

    Global Events & Executive Engagement
    Designing and leading high-ROI experiences — from flagship global events to executive briefings — that strengthen relationships and deepen market relevance.

  • Operational Excellence & Scalable Team Building

    Creating high-performance global teams, workflows, and measurement frameworks that enable speed, creativity, and marketing impact at scale.

    Award-Winning Creative Direction
    Leading innovative, multi-channel brand experiences recognized for excellence by AVA Digital, Hermes Creative, and Salesforce Marketing Cloud.

RECENT PROFESSIONAL EXPERIENCE

Palo Alto Networks Logo

Senior Director of Content & Thought Leadership, Threat Vector Podcast Host

May 2022 – Present

Lead global content, events, and executive engagement programs that connect brand storytelling to measurable revenue outcomes. Partner with Sales, Product, and Alliances to design experiences that influence pipeline, accelerate deal cycles, and expand strategic accounts. Build and scale a high-performing global team that drives both brand prestige and demand impact.

  • Threat Vector Podcast | Executive Experience & Revenue Driver: In FY25, influenced $925M+ in bookings across 600+ accounts with 1M+ downloads and $30M in earned attention. Recognized with AVA Digital and Hermes Creative Awards for excellence in branded storytelling.

  • Symphony 2025 | Global Event & Pipeline Engine: Directed the award-winning global event, generating $135M+ in pipeline and 24K+ leads, achieving 95% attendee satisfaction. Designed an integrated GTM approach aligning AMER, EMEA, and APJ field priorities with quarterly revenue goals.

  • Interactive Product Engagement: Launched an immersive product tour model that increased time-on-page 634%, significantly boosting product interest and engagement from technical audiences.

  • Flagship Report Overhaul: Redefined key industry reports by removing gates and creating interactive experiences, driving 20x increase in readership and enhancing brand authority in cybersecurity.

  • Global Team Building: Built and scaled a high-performing content marketing organization, recruiting top-tier talent, implementing global processes, and enabling rapid, high-impact campaign execution.

IBM logo

Editor in Chief

February 2020 – December 2021

Led global content strategy, generating hundreds of millions in pipeline and double digit organic growth through thought leadership campaigns like the Cost of a Data Breach Report. Aligned content with business goals to enhance brand engagement, drive virtual events, and strengthen IBM’s market leadership.

  • Record-breaking Growth: Achieved 68% organic growth and generated $192M in pipeline impact over five years with campaigns like the Cost of a Data Breach Report.

  • Engagement through Thought Leadership: Led the Threat Intelligence Index, achieving a 3x increase in organic page views and 64% growth in click-through rates.

  • Defined and Evolved Brand: Led voice and visual identity for cybersecurity reports, executive communications, and flagship campaigns.

  • Pipeline Acceleration through Virtual Events: Collaborated with executives to design the IBM Security Summit, a CEO-level event that progressed $10M+ in pipeline.

All Prior Roles

IBM | July 2016 - May 2022
Chief of Staff, Host of the Security Intelligence Podcast, Editor In Chief, Program Director, Senior Design Lead

Salesforce | March 2014 - July 2016
Experience Strategy Lead, Global Solutions Design Manager

Cynergy Systems| April 2011 – March 2014
Experience Lead

TechSmith Corp. | July 2007 – May 2011
Senior Web Designer

Valparaiso University | June 2003 – July 2007
Associate Dir. of Electronic Communications, Adjunct Instructor 

Public Speaking: CyberMarketing Con 2024

Education: Bachelor of Arts in Communication Valparaiso University

Certifications, Continuing Education: IBM Security and Privacy by Design Foundations, IBM Design Thinking Practitioner, IBM Certified First-Line Manager, Content Strategy for Professionals: Engaging Audiences (Coursera), 85 Salesforce Badges & Certifications in Business User, Administrator, and Developer Trails

Awards: 2025 AVA Digital Gold Award for Threat Vector, 2025 Hermes Creative Award honorable mention for Threat Vector, 2025 Hermes Creative Gold for Symphony 2025, 2014 Salesforce Marketing Cloud Innovation Award

Patents: Inventor on 13 U.S. patents.

  • Utility Patents (6): These inventions are primarily GUI-driven innovations—searchability, diagnostics, display enhancements, and unit conversion capabilities.

  • Design Patents (7): These focus on the visual styling and ornamental layout of graphical user interfaces across multiple configurations.

    1. US 9,858,731 B2 – Graphical user interface with vehicle scanned function

      A user interface that presents results from a vehicle diagnostic scan in an interactive, on-screen format.

    2. US 9,613,469 B2 – GUI with enhanced data display Enhances the presentation of complex information within a graphical interface for improved clarity and user comprehension.

    3. US 9,595,140 B2 – GUI with integrated search function Embeds search capabilities directly into the interface, enabling real-time retrieval of relevant data within the GUI.

    4. US 9,563,985 B2 – GUI with enlarged data window functionality Allows users to expand data display areas within the interface to enhance visibility and interaction.

    5. US 9,299,197 B2 – GUI integrating local and remote resources Interface design that seamlessly connects on-board and off-board computational or display resources.

    6. US 9,153,078 B2 – GUI capable of changing measurement units Enables dynamic switching of units (e.g., metric to imperial) within the interface for user flexibility.

    7. US D745,029 S – Design patent: Display screen with GUI Covers the ornamental design of a graphical interface layout.

    8. US D746,316 S – Design patent: GUI display screen (variation) Protects a distinct ornamental design for a display interface.

    9. US D746,323 S – Design patent: GUI layout variant Covers another unique interface appearance variation.

    10. US D747,734 S – Design patent: Distinct GUI design Focuses on the ornamental style of a specific display configuration.

    11. US D749,623 S – Design patent: GUI display configuration Covers the aesthetic layout of an interface screen.

    12. US D757,059 S – Design patent: Interface layout Protects a further variation of graphical interface appearance.

    13. US D770,462 S – Design patent: GUI visual design Covers yet another unique ornamental design for a graphical interface.