I inspire action and connection through strategic storytelling and innovation—built for scale in global tech.

CORE COMPETENCIES

  • Strategic Brand & Content Leadership
    Crafting bold, high-impact narratives that elevate brand visibility, deepen audience engagement, and position global tech brands as market leaders.

    Storytelling that Drives Revenue
    Delivering multimillion-dollar pipeline growth by aligning compelling stories with go-to-market priorities, customer needs, and strategic business outcomes.

    Creative Operations & Scalable Team Building
    Building and leading global teams with efficient workflows, tools, and processes that enable speed, creativity, and marketing effectiveness at scale.

    Immersive UX & Product Storytelling
    Designing interactive, customer-centric content experiences that accelerate product adoption and fuel engagement across the buyer journey.

    Award-Winning Creative Direction
    Leading award-winning brand storytelling through in-house team development and deep agency collaboration, recognized by AVA Digital, Hermes Creative, and Salesforce for innovation and excellence.

PROFESSIONAL EXPERIENCE

Palo Alto Networks Logo

Senior Director of Content & Thought Leadership, Threat Vector Podcast Host

May 2022 – Present

At Palo Alto Networks, I align content strategy with product launches and brand objectives to grow global market presence. I use storytelling and innovative experiences to engage new audiences and elevate our position as a cybersecurity leader.

  • Award-Winning Thought Leadership: Launched the Threat Vector podcast—now with 100,000+ monthly listeners, recognized with AVA Digital and Hermes Creative Awards for excellence in branded storytelling.

  • Immersive UX for Product Engagement: Introduced an interactive product tour model, driving a 634% increase in time-on-page and significantly boosting product interest.

  • Executive Collaboration on Strategy: Partnered with C-level leaders to shape brand narratives and align creative strategies with board-level priorities.

  • Redesigned Flagship Reports: Led the overhaul of major threat reports, removing gates and creating interactive formats that increased readership 20x.

  • Symphony 2025 Virtual Event: Directed the award-winning global event, generating $135M+ in pipeline and 24,000+ leads. Delivered 95% attendee satisfaction, making it a marquee experience for customers and prospects.

  • Team Building & Leadership: Built and scaled a high-performing global content marketing team, hiring top-tier talent and establishing systems to support ambitious brand and demand goals.

IBM logo

Editor in Chief (promoted from Program Director)

February 2020 – December 2021

Led global content strategy, generating hundreds of millions in pipeline and double digit organic growth through thought leadership campaigns like the Cost of a Data Breach Report. Aligned content with business goals to enhance brand engagement, drive virtual events, and strengthen IBM’s market leadership.

  • Record-breaking Growth: Achieved 68% organic growth and generated $192M in pipeline impact over five years with campaigns like the Cost of a Data Breach Report.

  • Engagement through Thought Leadership: Led the Threat Intelligence Index, achieving a 3x increase in organic page views and 64% growth in click-through rates.

  • Defined and Evolved Brand: Led voice and visual identity for cybersecurity reports, executive communications, and flagship campaigns.

  • Pipeline Acceleration through Virtual Events: Collaborated with executives to design the IBM Security Summit, a CEO-level event that progressed $10M+ in pipeline.

Chief of Staff to General Manager

December 2021 – May 2022

  • Maximized executive impact by streamlining decision-making and connecting cross-functional workstreams for faster execution.

Program Director

October 2019 – February 2020

  • Developed strategic product narratives and aligned content with quarterly innovation roadmaps, influencing board-level discussions.

Senior Design Lead

July 2016 – July 2017

  • Drove Strategic Product Design: Spearheaded the creation of a data-driven dashboard that provided CISOs with real-time visibility into risk metrics, improving decision-making and strategic planning.

Salesforce Logo

Manager, Global Solutions Design

March 2014 – March 2015

  • Drove $12M in New Business: Created customer-centric experiences that secured $12M in revenue within the first year.

  • Global Team Leadership: Recruited and developed a high-performing team that produced scalable, repeatable sales assets to accelerate deal closures

Prior Roles Summary

IBM | July 2016 - May 2022
Chief of Staff, Host of the Security Intelligence Podcast, Editor In Chief, Program Director, Senior Design Lead

Salesforce | March 2014 - July 2016
Experience Strategy Lead, Global Solutions Design Manager

Cynergy Systems| April 2011 – March 2014
Experience Lead

TechSmith Corp. | July 2007 – May 2011
Senior Web Designer

Valparaiso University | June 2003 – July 2007
Associate Dir. of Electronic Communications, Adjunct Instructor 

Patents: 9,153,078 | D745,029 | D746,316 | D746,323 | D747,734 | D749,623 | 9,299,197 | D757,059 | D770,462 | D745,029 | 9,563,985 | 9,595,140 | 9,613,469 | 9,858,731

Awards: 2025 AVA Digital Gold Award for Threat Vector, 2025 Hermes Creative Award honorable mention for Threat Vector, 2025 Hermes Creative Gold for Symphony 2025, 2014 Salesforce Marketing Cloud Innovation Award

Public Speaking: CyberMarketing Con 2024

Education: Bachelor of Arts in Communication Valparaiso University

Certifications, Continuing Education: IBM Security and Privacy by Design Foundations, IBM Design Thinking Practitioner, IBM Certified First-Line Manager, Content Strategy for Professionals: Engaging Audiences (Coursera), 85 Salesforce Badges & Certifications in Business User, Administrator, and Developer Trails