Specs Don't Stick. Stories Do.
Specs don't tell you what you might become. Stories do.
I read Sam Henri Gold's "This Is Not The Computer For You" and it hit like a lightning strike. It took me back to my early computing days, when I forced computers and software to do things they were not "supposed" to do. I was frankly too dumb to know better, and too excited about figuring "it" out to care.
Sam's piece is technically a story about how the new MacBook Neo is both a "terrible computer" and the most interesting computer Apple has made in a long time. But really it's about something deeper: how specs and facts don't mean a thing when you're obsessed with trying to do something. When you're on an adventure.
That's not a product review. That's a story about becoming. And that's exactly why it works.
Why We Stopped Making Content and Started Answering Questions
The 10+5 Framework started as a simple content prioritization tool: 10 best assets, 5 in development. But the real breakthrough came when we stopped thinking about content formats and started with buyer questions instead. This single shift transformed how we align content to campaigns, buyer needs, and journey stages. Simple change, profound impact.
The State of Slop
Marketing departments worldwide are gorging themselves at an all-you-can-eat buffet of algorithmic slop. What you're getting is the literary equivalent of Cheez Whiz.
Today AI-generated sludge is flooding the market so having an authentic human voice is becoming the rarest and therefore most valuable resource. The more sophisticated AI becomes, the more valuable human weirdness becomes.
Stop outsourcing your thinking and start using these gazillion-dollar machined as kick-ass partners to unlock your authentic voice and original ideas.
Reflecting on Cyber Marketing Con
Presenting live at CyberMarketingCon was an energizing experience, especially seeing how much more dynamic the conversation with David Ebder became on stage compared to our practice sessions. The audience’s engagement and thoughtful questions reinforced just how powerful live discussions can be.